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Services
A great name is like the title that sells the book: it's a catalyst, mantra or talisman that makes success so much easier.
At NEONYM Naming and Trademark Service we help develop strong,
distinctive, and adaptable names and marks for businesses, products,
and websites. Specifically, we help analyze and develop:
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- Trademarks and service marks, including house
marks, product marks, and ingredient and component marks
- Trade names, including corporate, partnership,
sole proprietorship and professional names
- Internet domain names
- Slogans and taglines
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Our basic services include:
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- Asking questions and creating a questionnaire that helps identify
your business, its products, and the meanings, images, and values
you seek to convey with your name or mark
- Meeting with you in our offices or by teleconference
- Giving you written guidelines for how to work with us and evaluate
new names and marks
- Gaining familiarity with the competition and market conditions
facing your company
- Conducting research to find sources of possible names or marks
- Developing a selection of names or marks for your review
- Discussing with you the selected names or marks
- Refining the names or marks that interest you
- Preparing a list of final candidates
- Encouraging you to search, test, and
protect the finalist names or marks
via legal counsel and other professionals of your choice and provide
referrals for such purposes, if requested. (We don't provide
search or legal
services because objectivity can be lost when the
same company selects
a name and then also searches and legally protects
it.)
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Listening to our clients
Our goals are to develop marks and names which reflect
our clients' aspirations, meaningfully connect with their customers, and
resonate in today's cultural and economic environment. To achieve these
goals, we do many things, but the three most important are: (1) listen
very closely to our clients to discover who they are and what they want,
(2) study current names and marks in the relevant industry, trade or profession,
and (3) apply our linguistic, cultural, and aesthetic knowledge and resources
to develop potential names or marks.
We bring to our work a solid legal perspective. Though
we do not offer legal advice or services, we have decades of experience
in protecting intellectual property, working with trademark attorneys
around the world, and dealing with the U.S. Patent & Trademark
Office and other trademark registries.
We can best help clients who know the value and importance of trademarks,
business names, and domain names and who recognize that creating a strong
name or mark is more than worth the time and effort. |
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