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Naming & TM Selection Book | Overview
For readers interested in the complexities and practicalities
of naming and trademark selection, Neonym Corporation is publishing The
Art of Naming: NEONYM Creative Guide to Selecting Names and Trademarks.
You are welcome to browse Sample
Sections,
the Glossaries, and
the Table
of Contents showing all 333 sections. Periodically a new sample
section will be posted. You can buy this book for
$39.95. This book is available free to all clients who commission at
least the basic package of services from NEONYM Naming and Trademark
Service.
The Art of Naming: NEONYM Creative Guide
to Selecting Names and Trademarks
- Offers insights into the naming process and provides an extensive
array of selection methods, general considerations, trademark subject
matter, and trademark prohibitions
- Unravels some of the mystery surrounding the creation
of commercially successful business names and trademarks
- Deconstructs, analyzes, and reveals the origins
of many famous names and marks
- Explains why some names and marks are weak and
others strong
- Is illustrated with hundreds of examples of trademarks,
business names, and domain names, including over 250 images of pictorial and graphic
design marks and other non-alphanumeric marks
- Contains glossaries of trademark and linguistic
terminologies
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