"The beginning of wisdom is to call things by their right names." 
— Chinese proverb

"Names are not always what they seem. The common Welsh name BZJXXLLWCP is pronounced Jackson." — Mark Twain

"'The Ancient Mariner' would not have taken so well if it had been called 'The Old Sailor.'" — Samuel Butler

"There. I guess King George will be able to read that!"— John Hancock on boldly signing his name to the Declaration of Independence in 1776

"Words calculated to catch everyone may catch no one."
— Adlai E. Stevenson, Jr.

"And out of the ground the Lord God formed every beast of the field and every fowl of the air; and bought them unto Adam to see what he would call them: and whatsoever Adam called every living creature, that was the name thereof." 
— Genesis 2:19

"In the Beginning was the Word." — John 1:1

"The nameless is the origin of Heaven and Earth, while naming is the origin of the myriad things."— Lao-Tzu

"It is a sad truth, but we have lost the faculty of giving lovely names to things. Names are everything. I never quarrel with actions. My one quarrel is with words. The man who could call a spade a spade should be compelled to use one.  It is the only thing he is fit for." — Oscar Wilde

"Names, once they are in common use, quickly become mere sounds, their etymology being buried, like so many of the earth's marvels, beneath the dust of habit." — Salman Rushdie

"If names are not correct, language will not be in accordance with the truth of things."  — Confucius

"Words without thoughts never to heaven go."  — Shakespeare

"Words are chameleons which reflect the color of their environment."  
— Judge Learned Hand

"A word is not a crystal, transparent and unchanged, it is the skin of a living thought and may vary greatly in color and content according to the circumstances and the time in which it is used."  — Oliver Wendell Holmes

"But words are things, and a small drop of ink, Falling like dew, upon a thought, produces That which makes thousands, perhaps millions, think." 
— George Gordon, Lord Byron

"From antiquity, people have recognized the connection between naming and power." — Casey Miller and Kate Swift

"He goes by the brand, yet imagines he goes by the flavor."  — Mark Twain

"In real life, unlike in Shakespeare, the sweetness of the rose depends upon the name it bears. Things are not only what they are. They are, in very important respects, what they seem to be."  — Hubert H. Humphrey

"The difference between the almost right word and the right word is really a large matter--it's the difference between the lightning bug and the lightning." 
— Mark Twain

"A Rajah is better than a Prince because you couldn't mistake what Rajah meant, and Prince has become so much associated with dogs." — Mark Twain

"Gwendolen. [...] We live, as I hope you know, Mr Worthing, in an age of ideals [...] and my ideal has always been to love some one of the name of Ernest. There is something in that name that inspires absolute confidence. The moment Algernon first mentioned to me that he had a friend called Ernest, I knew I was destined to love you."  — Oscar Wilde from "The Importance of Being Earnest"

"It is a pretty recognizable brand name. Originally it was 'Jerry's Guide to the World Wide Web,' but we settled on 'Yahoo!'"  — Jerry Yang

"Each generation wants new symbols, new people, new names. They want to divorce themselves from their predecessors." — Jim Morrison

"A BOSE by any other name would not sound as sweet." — Anonymous

"Selecting a mark is like writing Haiku, only more so. Rather than expressing a feeling or concept in 17 syllables, the trademark specialist must often embody in a single word, or even a single syllable, the thoughts, feelings, and meanings which will connect a company and its products to millions of consumers,
motivate company personnel, and symbolize the good will acquired
by the company." — Peter H. Karlen