| # |
Title |
| I. |
INTRODUCTION |
| II. |
CAUTIONS/DISCLAIMERS |
| III. |
METHODS |
| 1 |
START EARLY |
| 2 |
PATIENCE AND DILIGENCE |
| 3 |
FLEXIBILITY |
| 4 |
PRODUCT QUALITIES |
| 5 |
COMPANY STORY |
| 6 |
COMPUTER PROGRAMS WHICH GENERATE NAMES |
| 7 |
ONLINE DATABASES |
| 8 |
REFERENCE BOOKS |
| 9 |
NAME SELECTION COMPANIES |
| 10 |
TRADEMARK AND TRADE NAME SEARCHES |
| 11 |
ONLINE SEARCH ENGINES |
| 12 |
"TWEAKING" MARKS |
| 13 |
FOREIGN AND INTERNATIONAL SEARCHES |
| 14 |
TRIAL USES OF MARK |
| 15 |
FOCUS GROUPS |
| 16 |
INTRA-COMPANY SELECTION |
| 17 |
TEST MARKETING |
| 18 |
CONSUMER AND EMPLOYEE PARTICIPATION; NAMING CONTESTS |
| 19 |
CONSUMER CHOICE |
| 20 |
EXTRAMURAL, OUTSIDE FEEDBACK |
| 21 |
SOURCE OF MARKS; PERSONNEL |
| 22 |
BUYING SOMEONE ELSE'S MARK |
| 23 |
LICENSED MARKS |
| 24 |
CONSENT AGREEMENTS |
| 25 |
EXPIRED AND CANCELLED REGISTRATIONS |
| 26 |
OTHER ABANDONED MARKS |
| 27 |
FOREIGN MARKS |
| 28 |
PLAYING OFF ANOTHER'S MARK |
| 29 |
INVENTORY OF INDUSTRY MARKS |
| 30 |
SEMANTIC POSITIONING |
| 31 |
COMPETITIVE ANALYSIS |
| 32 |
INVENTORY OF RESTRICTIONS |
| 33 |
CHOOSING THE KIND OF MARK |
| 34 |
APPROPRIATE REGISTRATIONS |
| 35 |
SELECTION CHART |
| 36 |
FOREIGN REGISTRATIONS |
| 37 |
CREATIVITY |
| 38 |
LATERAL THINKING |
| 39 |
TRANSMUTATIONAL THINKING. |
| 40 |
ANALYTIC THINKING |
| 41 |
ANALOGIES |
| 42 |
RE-DEFINITION |
| 43 |
ORDER OF SELECTION |
| 44 |
POST SELECTION BRANDING. |
| IV. |
GENERAL CONSIDERATIONS |
| 45 |
SIMILAR MARKS |
| 46 |
AVOIDANCE OF CONFLICTING MARKS |
| 47 |
SELECTION OF MULTIPLE MARKS |
| 48 |
SOUND OF YOUR MARK |
| 49 |
AUDIBILITY |
| 50 |
PHONETIC MARKS |
| 51 |
FIXED PRONUNCIATION |
| 52 |
LEGIBLE MARKS |
| 53 |
EASY-TO-PRONOUNCE WORDS |
| 54 |
BEST SPELLING |
| 55 |
WORD MARK APPEARANCE |
| 56 |
TEXTUAL VISIBILITY |
| 57 |
DOMINANCE |
| 58 |
WORD ORDER |
| 59 |
WORD DIVISION OR COMBINATION |
| 60 |
WORD MARK STYLIZATION |
| 61 |
FONT/TYPEFACE |
| 62 |
VISUAL AND GRAPHIC POSSIBILITIES |
| 63 |
MATCHING WORD WITH DESIGN |
| 64 |
SLOGAN POSSIBILITIES |
| 65 |
NICKNAME POTENTIAL |
| 66 |
ADAPTABLE MARKS |
| 67 |
STIMULATING AND CALMING MARKS |
| 68 |
MEMORABLE MARKS |
| 69 |
EASY-TO-REMEMBER MARKS |
| 70 |
HUMOROUS MARKS |
| 71 |
METAPHORS |
| 72 |
DILUTION |
| 73 |
TIMING FACTORS |
| 74 |
LONG-LASTING MARKS |
| 75 |
TIME FACTORS AND CONNOTATIONS |
| 76 |
SOCIAL TRENDS |
| 77 |
PRODUCT EXPANSION AND CONTRACTION |
| 78 |
SOLIDITY, MASS, AND INERTIA |
| 79 |
VELOCITY; FLEXIBILITY |
| 80 |
GOOD OR PLEASANT CONNOTATIONS |
| 81 |
INAPPROPRIATE MARKS |
| 82 |
UNINTENDED REFERENCES; MALAPROPISMS |
| 83 |
METAPHORIC CONSISTENCY |
| 84 |
ADVERTISING COSTS |
| 85 |
INTERNET USAGE |
| 86 |
ADJECTIVAL MARKS |
| 87 |
BUSINESS RESOURCES |
| 88 |
PROTECTION COSTS |
| 89 |
WORD ORIGINS |
| 90 |
PROBLEMS IN OTHER LANGUAGES |
| 91 |
GLOBALLY PALATABLE MARKS |
| 92 |
INTERNATIONAL USE OF ENGLISH WORDS |
| 93 |
INTERNATIONAL ADAPTABILITY |
| 94 |
INTERNATIONAL LEGAL CONSIDERATIONS |
| 95 |
VIRTUAL WORLDS |
| 96 |
WORDS WITH MANY SYLLABLES |
| 97 |
SHORTER MARKS |
| 98 |
PARSIMONIOUS MARKS |
| 99 |
CUSTOMER BASE |
| 100 |
CUSTOMER SELF-EXPRESSION |
| 101 |
GENDER CONSIDERATIONS; MASCULINE/FEMININE/NEUTER |
| 102 |
SOCIAL STATUS, VOCABULARY, AND PROPRIETY LEVELS |
| 103 |
MULTI-LEVEL MARKET CONSIDERATIONS |
| 104 |
CONSUMER MARKS VS. "TRADE" MARKS |
| 105 |
PRICING. |
| 106 |
USER OF MARK |
| 107 |
ENTIRE TRADEMARK PROGRAM; TRADEMARK ARCHITECTURE AND NOMENCLATURE |
| 108 |
TRADEMARK FAMILIES |
| 109 |
TRADEMARK THEMES |
| 110 |
SALABILITY |
| 111 |
PLURALITY OF MARKS; MULTIPLE MARKS FOR THE SAME PRODUCT |
| 112 |
MULTIPLE MARKS FOR CLOSELY RELATED COMPETITIVE PRODUCTS |
| 113 |
RELATIONSHIP OF MARK'S OWNER TO PRODUCT |
| 114 |
RELATIONSHIP TO CONTIGUOUS MARKS |
| 115 |
CONNECTIONS WITH OTHER ASPECTS OF YOUR BUSINESS; TELEPHONE NUMBERS |
| 116 |
PATENT CONSIDERATIONS |
| 117 |
TRADE SECRETS |
| 118 |
RELATIONSHIP TO YOUR BUSINESS |
| 119 |
THE RIGHT IMPRESSION AS TO BUSINESS FOCUS AND FORM |
| 120 |
BUSINESS SELF-EXPRESSION |
| 121 |
AESTHETIC DECISION |
| 122 |
RESONANCE |
| 123 |
MARKS WITH MEANING |
| 124 |
LINKS WITH FOLKLORE AND CULTURAL FIGURES |
| 125 |
SPIRITUAL CONTENT |
| 126 |
MAGIC |
| 127 |
SUBCONSCIOUS, SUBLIMINAL ASSOCIATIONS |
| 128 |
ALPHABETICAL POSITION OF MARK |
| 129 |
TYPING AND KEYBOARD CONSIDERATIONS |
| 130 |
INTERNET CONSIDERATIONS |
| 131 |
DOMAIN NAME AVAILABILITY |
| V. |
SUBJECT MATTER |
| 132 |
FANCIFUL, CAPRICIOUS MARKS |
| 133 |
ARBITRARY MARKS |
| 134 |
SUGGESTIVE MARKS |
| 135 |
DESCRIPTIVE MARKS |
| 136 |
INTER-CATEGORY OR HYBRID MARKS |
| 137 |
GEOGRAPHICALLY DESCRIPTIVE MARKS |
| 138 |
PLACE NAMES; TOPONYMS |
| 139 |
ADDRESSES |
| 140 |
CULTURAL ICONS; LANDMARKS |
| 141 |
QUALITY DESIGNATIONS |
| 142 |
GENERIC DESIGNATIONS |
| 143 |
SURNAMES |
| 144 |
FIRST NAMES |
| 145 |
MIDDLE NAMES AND NICKNAMES |
| 146 |
FULL NAMES |
| 147 |
OTHERS' NAMES |
| 148 |
HISTORIC NAMES |
| 149 |
NAMES FROM FICTION |
| 150 |
MYTHOLOGICAL NAMES |
| 151 |
ASTRONOMICAL NAMES |
| 152 |
LEGENDARY NAMES |
| 153 |
GROUP NAMES |
| 154 |
EPONYMS |
| 155 |
ACRONYMS, BACRONYMS, AND INITIALS |
| 156 |
ABBREVIATIONS |
| 157 |
EXTRACTIONS |
| 158 |
NOMINATIVES AND GENITIVES |
| 159 |
PLURALS AND SINGULARS |
| 160 |
SUFFIXES AND PREFIXES |
| 161 |
FIRST LETTERS OF MARKS. |
| 162 |
LAST LETTERS OF MARKS |
| 163 |
OMITTED LETTERS AND TELESCOPED MARKS |
| 164 |
DECAPITATIONS |
| 165 |
ADDED LETTERS |
| 166 |
CHANGED LETTERS |
| 167 |
REPLACED LETTERS: SYMBOLS INSTEAD OF LETTERS |
| 168 |
INFREQUENTLY-USED LETTERS |
| 169 |
TRITE USE OF LETTERS; MISSPELLED WORDS |
| 170 |
VOWEL SOUNDS |
| 171 |
EUPHONY AND CACOPHONY |
| 172 |
REBI |
| 173 |
ADD-ONS |
| 174 |
COMPOSITE MARKS |
| 175 |
COMBINED WORDS |
| 176 |
COMBINATION/BLENDED WORDS; PORTMANTEAUS |
| 177 |
DUAL MEANING COMPOSITES |
| 178 |
REVERSED LETTERS OR WORDS |
| 179 |
BACKWARDS/FLIPPED LETTERS |
| 180 |
CHIASMUS. |
| 181 |
ANAGRAMS. |
| 182 |
ALPHABETIC/NUMERIC ANALOGS AND TRANSMUTATIONS |
| 183 |
PALINDROMES |
| 184 |
NUMBERS, NUMERIC DEVICES, CURRENCY SYMBOLS, AND ALPHANUMERIC MARKS. |
| 185 |
OTHER ALPHABETS AND NUMERALS. |
| 186 |
PUNCTUATION. |
| 187 |
MARKS WITH DIACRITICAL SYMBOLS. |
| 188 |
UPPER AND LOWERCASE LETTERING. |
| 189 |
INTERNET DOMAIN NAMES. |
| 190 |
TITLES. |
| 191 |
CLASSICAL ROOTS. |
| 192 |
FOREIGN LANGUAGE TERMS. |
| 193 |
TRANSLATIONS. |
| 194 |
ANGLICIZED WORDS AND NAMES. |
| 195 |
INCONGRUOUS MARKS; MULTI-LANGUAGE MARKS. |
| 196 |
COLLOQUIALISMS, SLANG AND IDIOMS |
| 197 |
OBSCURE WORDS. |
| 198 |
PUNS ON WORDS. |
| 199 |
DOUBLE ENTENDRE |
| 200 |
PARODIES |
| 201 |
RHYMES AND SEMI-RHYMES |
| 202 |
ALLITERATION |
| 203 |
RHYTHMIC MARKS |
| 204 |
TAUTONYMS; REDUPLICATED WORD |
| 205 |
RICOCHET WORDS |
| 206 |
COLORS IN WORD MARKS |
| 207 |
SOUNDING LIKE THE PRODUCT; ONOMATOPOEIA |
| 208 |
PRODUCT COMPONENT MARKS |
| 209 |
LOOKING LIKE THE PRODUCT |
| 210 |
DIMINUTIVES |
| 211 |
EXPERIENTIAL, EVOCATIVE MARKS |
| 212 |
REIFICATION OF VERBS; AGENTIVE WORDS AND GERUNDS |
| 213 |
NOUN MARKS |
| 214 |
VERB MARKS |
| 215 |
PURE ADJECTIVES |
| 216 |
ADVERBS |
| 217 |
OTHER PARTS OF SPEECH; CONJUNCTIONS, PREPOSITIONS, AND ARTICLES |
| 218 |
MIXED METAPHORS; OXYMORONS |
| 219 |
METONYMS |
| 220 |
HOMONYMS; SOUNDALIKES |
| 221 |
SYNONYMS |
| 222 |
ANTONYMS |
| 223 |
CONTRONYMS |
| 224 |
MULTIPLE MEANINGS; HOMOGRAPHS, HETERONYMS, AND CAPITONYMS |
| 225 |
BODY PARTS |
| 226 |
ANIMAL MARKS; THERONYMS |
| 227 |
LITERARY OR COMMONLY-USED EXPRESSIONS |
| 228 |
NEWLY-DEVISED SLOGANS AND PHRASES |
| 229 |
TAGLINES |
| 230 |
MISSION MARKS |
| 231 |
ACTION MARKS |
| 232 |
SERENDIPITY; SELF-CONNECTED MARKS |
| 233 |
MISCELLANEOUS SUBJECT MATTER |
| 234 |
PRESCRIBED FORMAT MARKS; CALL LETTERS |
| 235 |
MISCELLANEOUS STATE MARKS |
| VI. |
DESIGN MARKS |
| 236 |
DESIGN GOALS |
| 237 |
DESIGN FACTORS |
| 238 |
DESIGN SELECTION PROCESS |
| 239 |
ENERGY FLOW AND FENG SHUI |
| 240 |
VISUAL ACTIVITY |
| 241 |
SYMMETRY |
| 242 |
ANOMALY |
| 243 |
BALANCE |
| 244 |
ORIENTATION |
| 245 |
MOVEMENT AND ROTATION |
| 246 |
GRAVITY |
| 247 |
PERCEPTIBILITY |
| 248 |
DENSITY; CONCENTRATION |
| 249 |
ANGULAR VS. CURVED |
| 250 |
LOCATION |
| 251 |
SIZE; SCALABILITY |
| 252 |
3-D EFFECTS |
| 253 |
4-D EFFECTS |
| 254 |
TEXTURE |
| 255 |
REPRODUCTION QUALITY |
| 256 |
BLACK-AND-WHITE USAGE |
| 257 |
BLACK-AND-WHITE REPRODUCTION |
| 258 |
GRAYSCALE VALUES, STIPPLING, AND SHADING |
| 259 |
MEDIA OF USE |
| 260 |
ELECTRONIC DESIGNS |
| 261 |
CHANGEABLE DESIGNS |
| 262 |
PRODUCT/DESIGN CONGRUENCE |
| 263 |
FORM OF EXPRESSION |
| 264 |
SIMPLER DESIGNS |
| 265 |
GEOMETRIC DESIGNS |
| 266 |
PICTORIAL DESIGNS |
| 267 |
DESCRIPTIVE DESIGNS |
| 268 |
QUASI-FUNCTIONAL DESIGNS |
| 269 |
COPYRIGHTABILITY |
| 270 |
DESIGN SUBJECT MATTER |
| 271 |
CHARACTER IMAGES |
| 272 |
CLASSIC SYMBOLS |
| 273 |
TIMELESS DESIGNS |
| 274 |
EVERYDAY SYMBOLS |
| 275 |
COLORS IN DESIGNS |
| 276 |
APPROPRIATE DESIGNS |
| 277 |
STYLIZED WORDS |
| 278 |
SIGNATURES |
| 279 |
HAND-DRAWN MARKS |
| 280 |
MONOGRAMS |
| 281 |
DESIGNS WITH WORDS |
| 282 |
SINGLE LETTERS |
| 283 |
PACKAGE SURFACE DESIGNS |
| 284 |
PATTERNS |
| 285 |
WORD ART |
| 286 |
NATURAL SHAPES |
| 287 |
MEDALLIONS AND SEALS |
| 288 |
STITCHING DESIGNS |
| 289 |
ORNAMENTAL DESIGNS |
| 290 |
CUTOUTS AND BRANDS |
| 291 |
OTHER NON-INKED MARKS |
| VII. |
OTHER KINDS OF MARKS AND DEVICES |
| 292 |
THREE-DIMENSIONAL CONFIGURATIONS |
| 293 |
VEHICLES |
| 294 |
BUILDINGS AND STRUCTURES |
| 295 |
CLOTHING |
| 296 |
LABELS, TAGS, AND TABS |
| 297 |
CONTAINER SHAPES |
| 298 |
CONTAINER FEATURES |
| 299 |
PILL AND TABLET SHAPES |
| 300 |
HOLOGRAMS |
| 301 |
MOVING MARKS |
| 302 |
OLFACTORY MARKS |
| 303 |
FLAVORS |
| 304 |
TACTILE MARKS |
| 305 |
SOUND MARKS |
| 306 |
LIGHT MARKS |
| 307 |
COLOR MARKS |
| 308 |
COLOR COMBINATIONS |
| 309 |
LIQUID AND GEL COLORS |
| 310 |
POWDER AND PARTICLE COLORS |
| 311 |
PILL AND TABLET COLORS |
| 312 |
WIRE, ROPE, AND THREAD COLORS |
| 313 |
MISCELLANEOUS ORNAMENTS |
| 314 |
PRODUCT DISPLAYS |
| 315 |
LIVING MATTER MARKS |
| 316 |
TRADE DRESS |
| 317 |
COLLECTIVE MARKS |
| 318 |
COLLECTIVE MEMBERSHIP MARKS |
| 319 |
CERTIFICATION MARKS |
| 320 |
FUNCTIONAL MARKS |
| VIII. |
PROHIBITIONS |
| 321 |
PROHIBITED STATEMENTS |
| 322 |
MISDESCRIPTIVE MARKS |
| 323 |
INDECENT OR SCANDALOUS MARKS |
| 324 |
MISLEADING OR DECEPTIVE MARKS |
| 325 |
DISPARAGING MARKS |
| 326 |
FLAGS AND INSIGNIAS |
| 327 |
DECEASED PRESIDENTS |
| 328 |
SURNAME PROHIBITION |
| 329 |
LIVING INDIVIDUALS |
| 331 |
COPYRIGHTED IMAGES |
| 332 |
FOREIGN PROHIBITIONS |
| 333 |
MARKS PROTECTED BY STATUTE |
| IX. |
TRADEMARK GLOSSARY |
| X. |
LINGUISTIC GLOSSARY |
| XI. |
EDITORIAL VIEW |
| XII. |
READER INPUT |
| XIII. |
ACKNOWLEDGEMENTS |
| XIV. |
INDEX |
| XV. |
DESIGN MARK IMAGES |
